Education: Candidate for a Bachelor of Science
Business Administration
Concentration in Marketing and International Business
Relevant Coursework: Introduction to Marketing, Marketing Research, Understanding the Platform Economy, International Business and Global Social Responsibility, Competing to Win in Emerging Markets, Global Social Enterprise
Marketing
HabitXpert
As apart of Northeastern's Marketing Research cirriculum, I collaborated with a team to conduct secondary exploratory research and data collection through questionnaire for a start-up health and wellness company named HabitXpert. We conducted research and created a questionnaire on Qualtrics to analyze data related to our MDP and RP's based on the company's needs. After the research was finalized, our group presented our findings to HabitXpert with a presentation.
Every Little Word
As apart of a month long summer internship through Northeastern, I collaborated with a team to develop a digital media strategy for the B2B marketing agency based in Boston named Every Little Word. For the company, I analyzed current social media trends and conducted market research to create an optimized plan for the company. As well as gained professional development insight in project feedback.
International Business