Education: Candidate for a Bachelor of Science
Business Administration
Concentration in Marketing and International Business
Relevant Coursework: Introduction to Marketing, Marketing Research, Understanding the Platform Economy, International Business and Global Social Responsibility, Competing to Win in Emerging Markets, Global Social Enterprise
Marketing
HabitXpert
As apart of Northeastern's Marketing Research cirriculum, I collaborated with a team to conduct secondary exploratory research and data collection through questionnaire for a start-up health and wellness company named HabitXpert. We conducted research and created a questionnaire on Qualtrics to analyze data related to our MDP and RP's based on the company's needs. After the research was finalized, our group presented our findings to HabitXpert with a presentation.
Every Little Word
As apart of a month long summer internship through Northeastern, I collaborated with a team to develop a digital media strategy for the B2B marketing agency based in Boston named Every Little Word. For the company, I analyzed current social media trends and conducted market research to create an optimized plan for the company. As well as gained professional development insight in project feedback.
KitchenCall
As apart of my Understading the Platform Economy class, my group and I were tasked with creating our own fuctioning platform economy, where we created KitchenCall. This platform helps to bring afordable private chef's to people by utalizing culinary students who want to build a name for themselves. I was personally in charge of research on the field our platform would operate in like market conditions and competitors, addressing potential platform-driven discrimination and other concerns regarding things like licenses and food-serving legality, and how data generation would function on the platform. Additionally to that, the entire group collaborated together to further flesh out and create ideas in all sections of our proposal.
View the written proposal here.
International Business
Gemini Coffee
As apart of my Competing to Win in Emerging Markets class my group was tasked to take a foreign-based company and bring them into the US market. We decided to go with the Vietnamese-based coffee company Gemini Coffee. Overall in the group, I acted as the main coordinator and leader where I scheduled meetings and ensured the team was kept on track with weekly reminders. For my role in the projects, I reasearched a workable mode of entry and partner we would work with, as well as created and workshopped the implamentation plan of our joint venture.
View the executive summary here.